Does the brand name “allbirds” suck? No. It does not!
Atlanta Hammers
While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.
Goya Brand Boycott
We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.
Does This Name Suck? NO!
Does Trader Joe’s suck? We mean as a name, of course! Check out this #tellthetruths video for Rebeca’s analysis of whether Trader Joe’s is a great brand name. Or does it suck?
Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? Nope
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
Does This Name Suck? Yes!
Does the name Chipotle suck? What do you think? Check out the latest #tellthetruths video to catch Rebeca’s take on this brand name.
Let Them Eat Cake
Has the pandemic decimated luxury brands or are they relatively unscathed? I’m seeing both kinds of reports when I try to research what’s going on. What are you guys seeing out there?
Naughty, Naughty Names!
Naughty or nice? It is the time of year we ask that question, after all. Sometimes being naughty can be very, very nice (at least when it comes to brand names!)
