The thing about bad brand names is that sometimes great brands have them. How can they succeed anyway? Check out this short #tellthetruths video about Chobani’s name (spoiler alert: it sucks!) and you’ll see why Rebeca thinks the brand managed to succeed, despite it.
Adding Power to Your Name
How can you add more power to a brand name? By leveraging the generic descriptor that follows the brand name to enhance your communication.
Hot Mama Name Story
What can you do if you’re forced to change your brand name? What a disaster, right? Well, some brands take this crisis and make lemonade, coming up with something that’s even better!
Who Wins The Name Game?
We’re always telling you which names we like the best. But what about YOU?
Don’t Be A Breck Girl
It’s a simple thing. We just want you to remember that brand consistency must also be balanced with keeping your brand current. Otherwise, like the Breck Girl, you can become painfully out of date!
What Does It Sound Like?
How can the sounds you choose for your brand’s name help it to communicate what you need it to say? Check out this #tellthetruths video to learn about how certain sounds can carry a lot of meaning, across all human languages.
Does This Name SUCK? No!
Does the brand name “allbirds” suck? No. It does not!
Atlanta Hammers
While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.
Goya Brand Boycott
We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.
