Who the hell is Angi? Check out this #tellthetruths video to learn about a recent brand name change. Angie’s List is now Angi. Was it a good idea? Oh, hell yes!
Does This Name Suck? No!
Does the brand name “Halo Top” suck? What do you think? We think it does a decent job of describing the consumer mindstate when they’re going for a lower fat, lower sugar ice cream. Ice cream is all about indulgence, but Halo Top lets you still be good, maybe even a little angel, while you partake. And that’s not bad!
Does This Name Suck: No Way!
What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.
Room to Grow
Where is your business headed, as it grows into success? You might not know, but maybe you have a dream. So, here’s the thing, does your brand’s name take that aspiration into account? Have you named your brand with room for it to grow in the future?
Does This Name Suck? Nope
What do you guys think about the name Two Blind Brothers? Does it suck? Check out our latest #tellthetruths video to see Rebeca’s take on it.
Nice Ink!
What makes a brand worthy of tattooing on yourself? Check out this quick #tellthetruths video to hear Rebeca’s take on when and why the conditions are right to make a brand tattoo-worthy.
People love to hate!
Please help! Are there any brand names you love to hate?
Does This Name Suck? Absolutely
Does this name suck — INCOGMEATO? Even if you’ve never heard of this meat substitute brand, we think it’s easy to see that the name, well, it just sucks.
#brandgoals
How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
