Naming something is an awesome responsibility. Words have power and naming something allows us to understand its essence and remember it. It calls its meaning into being.
Sense of Place
Why is knowing where your wine, or even beer or scotch, comes from so important? People claim it has to do with the taste. But we think there’s something more to it — around how we’re amassing knowledge to build our own identities.
Hotbed Of Creativity
Which category has the most creative brand names? I’d be hard-pressed to pick one, but some particularly lend themselves to creativity and humor!
Deviant Names
Does your brand need a “deviant” brand name? Nick Kolenda, a researcher who’s written extensively about naming, talks about a category of names he calls “deviant.”
Tesla
It’s time to talk about the branding enigma of Tesla. We’ve finally formed a theory as to why things are working so well for the brand, despite some major inconsistencies.
It Just Feels Right
Sometimes a name “just feels right” in the mouth. Why is that? Check out the #tellthetruths video below for an explanation of how that works.
Far Future Trends
What do you know about the future your brand must navigate? Our advice to you is to swim in the in-betweens! We’ve been doing a lot of “far future” trends work recently at BrandTrue, which has a focus on what might happen five years out and further.
Right On Target
What’s the most iconic brand logo you can think of? Someone asked this question recently and here’s Rebeca’s response. We think this logo and name combination is right on Target!!
Bad Beer Is Good
When is a bad beer just good business? Check out this #tellthetruths video to see how Fat Tire made a bold move that we think is powerful AND BrandTrue.
