All Hail Soap & Glory, one sexy mother pucker of a brand name!
Check out this #tellthetruths video for why we like it so much and some ridiculous and wonderful product names within the line.
#brandtrue #naming #brandnaming #captioned
What’s A Famous Girl To Do?
If you’re a mega popular celebrity and it’s time to make even more money by launching a product brand, you’ve come to the right place for tips on how to name your brand.
Here at BrandTrue we’ve got your back, and our latest #tellthetruths video details some trends we’re seeing in the way celebrities name their brands.
You’re welcome!
What Is Brand Equity?
Sure, we all have magic Googlé machines where we can look anything up. But defining is not the same as explaining.
Check out our latest #tellthetruths video where Rebeca explains some questions she asks to define Brand Equity.
Please let us know if you find this explanation helpful.
Good Lessons From Bad Bosses
For something completely different, Rebeca shares three really good insights she gleaned from bosses that were… well, not always her favorites.
These are basic concepts, but it’s always a good idea to revisit foundational truths and think about how they apply not only to business, but also to all of life.
Do you have any good lessons learned from bad bosses? Let us know what your favorites are.
Symbols of Reinvention
In this #tellthetruths video Rebeca explains “Symbols of Reinvention.” This is a term used in the marketing industry to refer to dramatic, symbolic gestures that brands sometimes take to signal to the world that they’re changing course.
Check it out, then please weigh in, especially if you have any good examples.
Does This Name Suck: Fitopia
It’s hard to get Rebeca’s attention when it comes to fitness, but this name really made her sit up and pay attention.
Check out this #tellthetruths video explaining why she thinks this name is a great fit for this brand’s concept. Then let us know what you think.
#brandtrue #naming #brandnaming #captioned
Call Me By My Name: AMAZON
Today we’re sharing another #tellthetruths video about the history of a brand name. This time we’re focusing on the Amazon brand, and you might be surprised to hear some of the other names that this juggernaut almost had, instead.
We hope you enjoy. Please share any other name histories you know, or would like us to cover.
How Can Brands Be SMART?
In this #tellthetruths video, Rebeca dives into what it means for brands to be SMART, highlighting how bold choices, while daunting, can lead to big rewards.
From Nike’s controversial Colin Kaepernick ad to Domino’s bold admission of past mistakes, both brands took leaps that paid off and strengthened their connection with audiences.
What do you think? Is taking risks essential for brands to grow?
Does This Name Suck: breef??
In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on “brief” doesn’t land.
