How is it possible that different brands can have the same name, like Dove Chocolates and Dove personal care products?
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding! Do people sending direct mail (snail mail) unsolicited junk expect a reply? Of course not. So why do people think you’re going to be guilted into answering their uninvited emails?
Does This Name Suck? Nope!
Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Battle of the Brands: Moderna vs. Pfizer
Spoiler alert: Moderna kicks Pfizer’s ass in this Battle of the Brands. I’m just referring to their brand names, of course!!
Should You Name Brands After People?
Should You Name Brands After People? You need to look at several factors, most notably where your brand equity flows from and what are your category conventions.
Step 4: BUILDING BRAND NAMES – CLEARING
For the 4th and final video in our Building Brand Names series, we focus on the critically important step of CLEARING name options, or vetting them. For starters, don’t let yourself or any clients fall in love with just one name. You have to make sure the name can clear!
Step 3: BUILDING BRAND NAMES – SELECTION
This is the third step of our naming process, in which we focus on SELECTING brand names. What fascinates us about the naming process is how many very different skill sets are needed for the different parts of the process.
Step 2: BUILDING BRAND NAMES – IDEATION
Let’s get into step 2 of our naming process, coming up with or IDEATING brand names. In this #tellthetruths video we build on the broader strategy we talked about in the last video (all the videos in the series are tagged below). We find the secret sauce is to generate as many names as possible. Quantity breeds quality, dear people!!
Step 1: BUILDING BRAND NAMES – STRATEGY
Today we’re diving a little more deeply into our process for creating names. This video unpacks the first and most important of the major steps in the naming process: setting the STRATEGY.
