As important as it is to create a great brand name, we want you to remember that a name never stands alone. You always have many other elements of the marketing mix to help describe your brand or add emotion.
Does Your City Have A Nickname?
Rebeca weighs in on city nicknames and the way they can quickly convey the spirit of a place.. or they can just be “meh.” When done well, a city’s nickname is really a great branding element.
When We Name Weather Events
Words have so much power that naming things often brings them into being, conceptually. Without a name, does a concept, a product, a company, even exist in our minds?
Ugh. We Need To Talk About Elon Musk
Elon Musk is a person, but also a personal brand, that just confuses us to no end. He makes controversial and conflicting statements and still there are many people that idolize him (even while increasing numbers of others don’t!).
Does This Name Suck? NO!
If you don’t like this brand name put up yer dukes, because them’s fighting words! We love this clever and transparent name that works on a couple of different levels.
Does This Name Suck? Not At All!
When a name is hard to pronounce – or hard to know what the proper pronunication is, that’s usually the absolute kiss of death. Yet this is the second brand that falls into that category where we think it works to their advantave.
Wotsits
BrandTrue Tackles Our First British Brand Name: Wotsits . Do we love the name of this snack food? Is it suspiciously addictive? Yes and yes!
Trust In Patagonia
The thing that makes Patagonia’s recent move to place their company in a trust to benefit the environment such an incredibly strong branding move is that it was in no way a branding move.
How To Make Your Brand Names More Memorable
BrandTrue’s Don’t Miss, Killer Tip! Seriously, this could be one of the best tips we’ve ever shared! How To Make Your Brand Names More Memorable
