It’s time to play our favorite game — Battle of the Brands!!! Which brand (name) is better, Bob’s Red Mill or Pearl Mlling Company (formerly known as Aunt Jemima)?
Does This Name Suck? Yep!
Sometimes we think a name sucks, and then sometimes the word “suck” isn’t strong enough for how we’re feeling. This name really bugs the crap out of Rebeca.
Portfolio Strategy: Paypal and Venmo
Have you ever wondered why different brands doing the same thing are sometimes owned by the same parent company? It’s all about a portfolio strategy that allows them to serve the whole market better with multiple brands.
Does This Name Suck? Not one bit!
How Can You Make A REALLY Showstopping brand name? By using an oxymoron in it! It’s not every day you get that chance, but we just love how this salsa brand that uses imperfect produce does just that.
Names That Get Butchered
Do people know how to pronounce your name? Some people are not so lucky. And some brands have it really bad.
What Makes A Brand Collaboration Work?
We seem to be living in the era of brand collaborations and at BrandTrue, sometimes we get the impression that the people behind them are thinking, “the weirder, the better.”
Does This Name Suck? NO WAY!!!
Does the name Liquid Death suck? Spoiler alert: Rebeca loves this name!
We’ve Become A “Yes, And” Culture
Why do we want to oversimplify and deny that we’re a “Yes, And” culture? In this #tellthetruths video Rebeca talks about how it doesn’t work when we define what currently matters in the culture in absolute terms.
Niching Down To Appeal To The Masses
There are lots of good reasons for brands to niche down to increase their appeal with a smaller, perhaps more committed group of people. what’s paradoxical is that sometimes that niching down ladders right back up again to create unique value for larger audiences.
