Let’s review some brand names that are often mispronounced. This time we’re focusing on brand names that are in foreign languages and how to navigate the “asshole line” when pronouncing them.
Does This Name Suck? I Like It!
Does the name Sprite suck? You’ll have to watch this #tellthetruths video to see what Rebeca decides after her TRUE name analysis.
All About Hate Mail
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Let’s Talk About Naughty Brand Names Again!
It was a very popular topic for us before, and there are more naughty, crass, provocative names out there that we want to share.
Why Is Your Brand Is Falling Flat?
Well, it could be a lot of things. But one biggie that we often see is that a brand’s emotional benefits are not clear and direct. There are too many mental steps between what’s being promised and how it makes people feel.
Does This Name Suck? Heck No! We LOVE It!
DOES THIS NAME SUCK? GORILLA GLUE Spoiler alert: NO! It does not. We love, love, love the name of this local brand. Watch this #tellthetruths video to see why it works so hard as a name.
The Naming Problem That Isn’t A Problem
Not to be flippant about the critically important topic of protecting a brand’s intellectual property, but if your brand is successful enough for your name to be turned into a verb, like Google or Xerox, we think that’s a problem that isn’t really a problem.
Piling Onto A Dumpster Fire Of Outrage
Rebranding Twitter as a new brand named X. When I first heard about it I actually stopped for a split second to ask myself if it was April Fool’s Day.
Battle of the Brands: DOVE ZERO vs. NATIVE
Which of these two brands is the better proposition for the natural deodorant consumer?
