It’s hard to get Rebeca’s attention when it comes to fitness, but this name really made her sit up and pay attention.
Check out this #tellthetruths video explaining why she thinks this name is a great fit for this brand’s concept. Then let us know what you think.
#brandtrue #naming #brandnaming #captioned
Today we’re sharing another #tellthetruths video about the history of a brand name. This time we’re focusing on the Amazon brand, and you might be surprised to hear some of the other names that this juggernaut almost had, instead.
We hope you enjoy. Please share any other name histories you know, or would like us to cover.
In this #tellthetruths video, Rebeca dives into what it means for brands to be SMART, highlighting how bold choices, while daunting, can lead to big rewards.
From Nike’s controversial Colin Kaepernick ad to Domino’s bold admission of past mistakes, both brands took leaps that paid off and strengthened their connection with audiences.
What do you think? Is taking risks essential for brands to grow?
In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on “brief” doesn’t land.
This is the most unhinged #tellthetruths video we’ve ever created, with equal parts cringe, embarrassment and naughtiness.
Men’s grooming brands lend themselves to creativity and impropriety, we found.
Please check it out. Or don’t. It might not be safe to watch.
A friend of BrandTrue, a man, doesn’t like the name of this shapewear brand but we do, so we ran it through our naming framework and did our analysis.
Does the name squeeze and pinch or comfortably support and provide shape?
Check out this #tellthetruths video to find out where we ended up.
We continue to have fun with this silly game of taking well-known brand names and figuring out what other things they could have been. You guys have been really enjoying it, and so have we! So check out our latest round, and please weigh in with your ideas.
SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
