Does having a great brand name matter? Well, of course it does! It can even help you sell chocolate hummus!
Does A Great Name Really Matter?
Check out this #tellthetruths video, inspired by a LinkedIn conversation about one of our favorite names – Goo Gone – and also by a container of chocolate hummus at the supermarket.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
The Beautiful Challenge of Naming
Ben & Jerry’s: Stone Cold Good Names
